energy crisis“I never saw it coming” – the price of toilet paper threatens to explode
Anyone who stocked up on white rolls during the coronavirus pandemic could soon be saving a lot of money. Because high energy prices also increase the costs of hygiene needs.
It’s about it
Toilet paper is likely to become significantly more expensive in the coming months.
The reason is the sharp increase in the prices of energy and raw materials.
By the way, Swiss toilet paper is of particularly high quality compared to other countries.
At the beginning of the coronavirus crisis, there was a real rush for toilet paper. With many people worried that rolls would soon be missing from supermarket shelves, stagnant supplies and media reports also encouraged purchases of hamsters. However, the feared shortage of toilet paper did not materialize. But anyone still hoarding toilet paper from the pandemic can now easily save.
Hakle Germany has declared bankruptcy
Because according to Hugo ter Braak, head of the Swiss national branch of hygiene products giant Kimberly-Clark, toilet paper price increases are inevitable. He said this in an interview with CH Media newspaper. For the local market, Kimberly-Clark sells products from Hakle – under the same name The German manufacturer sees the situation meanwhile gloomy.
A traditional company founded in 1928 by Hans Klenk, whose name and surname form the name Hakle, declared bankruptcy in autumn 2022 on. Although Hakle Germany and Switzerland used to belong to the same company, the German arm was sold first to a private equity firm ten years ago and then to its current owners in 2019. And according to ter Braak, the company is far from the only one with increasing problems.
Pulp twice as expensive
“I’ve been in the tissue market for 22 years and stuff I have never experienced», says Hugo ter Braak. There have never been such jumps in costs in the production of toilet paper. For example, pulp prices have almost doubled in the last two years – not to mention energy prices, which play an important role in energy-intensive manufacturing.
According to Ter Braak, the price of toilet paper will soon increase due to the cost explosion. “Most other hygiene products have already become more expensive and we can expect further price increases,” said the head of Kimberly-Clark Switzerland. With a market share of around 27 percent, Hakle is the clear market leader in this country – Ter Braak cites the high quality standards that Hakle is able to meet as the main reason.
Luxury Swiss toilet paper
“For example, in Switzerland, toilet paper has at least three and up to six layers – you don’t really find that anywhere else.” The main reason for this Swiss “decadence” in terms of toilet paper is probably the sewage system, which, unlike many other countries, can handle the thicker balls of paper, and not the particularly sensitive Swiss buttocks.
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