This is how various Black Friday shoppers tick

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purchasing strategyThese are the types of shoppers you’ll find in stores on Black Friday

Bargain hunters, deniers and the uncaring. You will meet all kinds of buyers on Black Friday. That’s how you get to know them.

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20 minutes/Simon Glauser
Then you may come across these types of buyers:

Then you may come across these types of buyers:

20min/Taddeo Cerletti

The bargain hunter is totally crazy about Black Friday and falls into a shopping spree.

The bargain hunter is totally crazy about Black Friday and falls into a shopping spree.

20 minutes/Simon Glauser

It’s about it

  • Everyone has their own Black Friday shopping strategy.

  • 20 minutes shows what types of buyers you may encounter on Friday.

  • what type are you

Line up outside the store and wait for the doors to open or take advantage of the biggest discounts online: for shopping days like Black Friday everyone has their own strategy. 20 minutes will show you the types of buyers you might encounter on Friday. what type are you

Bargain hunter

She goes crazy for Black Friday and falls into a shopping spree. He likes to look at stores, brochures and online offers, make many price comparisons and take advantage of big campaigns. Shop where the best prices are. Shop for price, not in spite of it, and sometimes you lose sight of the overall spend.

The careful one

In fact, I would like to decline Black Friday due to a bad promotion experience and fear of further disappointment. A low price is not enough as an argument for purchase, the advantage of the product is decisive. It’s better to consider before you buy and you might miss out on the deal.

Disciplined

He has a set budget and usually does not exceed it. Save upfront and wait until shopping day to shop and then strike.

A creature of habit

He always buys the same brands out of routine, has a high degree of trust in the brand and product promises, and even feels personally connected to certain brands. Don’t waste time comparing prices and therefore sometimes pay too much.

Indifferent

He only buys what is needed anyway and wants a quick and easy solution. He’s not interested in comparing prices and doesn’t know the prices, so sometimes he pays too much, but that’s okay.

Denier

Don’t get involved in Black Friday shopping. This will save you the most money, but you will also miss out on possible promotions on products that would be necessary anyway or that could be considered as Christmas gifts, for example.

The magic key against shopping spree

Christian Fichter, social and business psychologist and head of research at Kalaidos University of Applied Sciences.

Christian Fichter, social and business psychologist and head of research at Kalaidos University of Applied Sciences.

20 min / Marco Zangger

Can I change my buying behavior?

Christian Fichter: Yes, we have the ability to change our behavior, but due to the appeal of poster campaigns, it often happens that the emotional side sparks into our plans and we throw the resolution overboard.

What can I do about it?

You need to be aware that you may succumb to the temptation to buy. This is the magic key to reducing the problem. When I know I’m weak, I can mentally prepare myself and when situation X comes up, I can remind myself of what I set out to do.

Is this the only way?

No, shopping lists also help avoid shopping sprees. I always think about what my partner would think of the purchase. If they think it’s good, then I guess I can buy it, otherwise I’d rather not.

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