The Spanish brand VW Seat is threatened with extinction

The future of Seat is called Cupra

Cupra production at Seat’s main factory in Martorell near Barcelona: At the end of the decade, production of Seat models should stop there.

(Photo: Bloomberg)

Dusseldorf, Madrid It’s actually Seat’s annual press conference. But when CEO Wayne Griffiths opened the event in Barcelona in mid-March, he had almost nothing but words for Seat’s sister brand Cupra. Four new Cupra models will be launched by 2025. New seat models? nothing. Last year, Cupra achieved a turnover of 2.2 billion euros, in 2022 it should be five billion euros.

“The sustainable future viability of our business is very closely linked to the growth of Cupra. We see our new brand as a lever to increase profitability,” said Seat boss Griffiths.

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