Singles’ Day: Due to inflation, the Swiss are increasingly opting for discounts


Discount events in November are more important than before due to inflation. (archive image)

The battle for discounts is on. Singles’ Day this Friday is the first of three big discount days in November. Black Friday and Cyber ​​Monday will follow on November 25 and 28. Schnäppli days are gaining importance this year.

Inflation fueled by the war in Ukraine is to blame. 42 percent of the Swiss therefore adapt their shopping behavior – and rely more and more on bargains! So Singles Day comes at the right time.

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