Nestlé takes over spice trader Ankerkraut: Shitstorm follows

– The food group Nestlé takes over the majority of the Hamburg spice trader Ankerkraut. The former start-up rose to prominence through a television appearance.

Nestlé has taken over the shares of previous investors – EMZ Partners, Freigeist Capital and Knälmann Ventures – as well as part of the management shares, making it the majority shareholder of Ankerkraut GmbH, Ankerkraut announced on Wednesday. The company gave no figures.

According to the information, Ankerkraut will continue to be run as an independent company with its own brand, founders Anne and Stefan Lemcke will remain on board as shareholders and brand ambassadors. The same applies to managing directors Timo Haas and Alexander Schwoch, who continue to run the company as shareholders.

Many influencers are now distancing themselves from the company: they have canceled ongoing collaborations and expressed their dissatisfaction on Twitter, among other places. The success of the brand is based in particular on successful marketing on social networks.

Ankerkraut GmbH from southern Hamburg was founded in 2013 by Anne and Stefan Lemcke as a start-up. According to its own statements, the company now employs more than 230 people and has double-digit sales of around one million.

Ankerkraut is best known for its appearance on the TV show “Die Höhle der Löwen” in 2016. According to its own statements, Ankerkraut today sells more than 500 spices and spice blends, sauces, teas and accessories.

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