Hiestand croissants are making a crunchy comeback

The name Aryzta is history

Hiestand croissants are making a crunchy comeback

Aryzta sounds like a chemical company. But not after a roll. The bakery company therefore changed its name again.

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The Swiss love fresh croissants.

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Patrick Bergerreporter economy

The Swiss’s favorite pastry finally got a pronounceable name again: Hiestand-Gipfeli. The large bakery Aryzta Switzerland is changing its name to Hiestand AG. The return to this company name, which was used until 2016, will strengthen the Hiestand brand, announced the Swiss branch of the Aryzta group.

As of January 1, 2023, the four legal entities Aryzta Switzerland, Aryzta Food Solutions Switzerland AG, Aryzta Bakeries Switzerland AG, Aryzta Bakeries Dagmersellen AG and Aryzta Logistics Switzerland AG will be merged to simplify the structure. From then on, Aryzta Switzerland will act as a single Swiss company under the name Hiestand AG.

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