“Fragile and No Fun”Vogue Sues Rapper Drake For $4 Million
To promote their new album Her Loss, rappers Drake and 21 Savage created a fake Vogue with themselves on the cover. The publishing house Condé Nast reacted with outrage. And with a fat lawsuit.
Condé Nast, the publisher of “Vogue,” has filed a lawsuit in federal court in Manhattan against musicians Drake and 21 Savage after they used the name “Vogue” without permission to promote their new album.
The way they did it makes some smile and others gasp with indignation: not only did the musicians create a fake edition and “Vogue” posters that were put up and distributed in the cities. In addition, their ad campaign, which the two also posted on social media, included a false claim that they would be seen on the cover of the next issue: “Thank you to ‘Vogue’ and Anna Wintour for the love and support at this historic moment,” reads the caption of the now-deleted post.
No stars on the cover of “Vogue”.
The plaintiff was particularly bothered by the fact that Drake’s posts referred to this “love and support” from “Vogue” editor-in-chief Anna Wintour. According to the publisher, none of this is true or approved – that’s why it filed a lawsuit last Monday.
Larry Stein, one of the defendants’ attorneys, has yet to comment on the allegations that Drake and 21 Savage “infallibly confused the public by presenting themselves as the new cover stars.” The complaint has yet to be investigated, she said. And a source close to Drake says his team is both surprised and confused by the lawsuit because “other media outlets were on board and enjoying it.”
Fans are amazed
You can read Drake’s fans’ comments about the campaign on Twitter and other social networks. User @kanyestreams1 writes that it’s annoying how fragile and funny some companies are.
Several other users agree with the comment. The event is not a reason for compensation, but the best advertisement for “Vogue” – and even for free.
$4 million in damages
The publisher Condé Nast sees it differently and is now demanding either three times the profits of the defendants from their new album “Her Loss” and the fake magazine “Vogue”, or compensation of four million US dollars – that’s almost four million Swiss francs.
Bitter for Drake and 21 Savage: In addition, there is a ban on any future infringement of the trademark and so-called punitive damages – in Anglo-American law this is additional compensation for the plaintiff in court. As if that wasn’t enough of a reminder, the album, which was released on November 4th, was met with mixed reviews.
Did “Vogue” have to complain right away?
For anyone now wondering if the whole thing could have been handled differently: Condé Nast Verlag said they’ve made several attempts to clear up their differences with Drake and 21 Savage since October 31st. Or in Drake’s words, “They called his cell phone.”