coffee ballsCoffee B will soon be available in German Edeka branches
The Migros Coffee B product has so far been sold in Switzerland and France, from April 2023 the coffee balls will also be sold by the largest German retailer.
It’s about it
Coffee B coffee balls will soon be available in Germany as well.
Edeka, Germany’s largest retailer, will sell the Migros product from April 2023.
The Migros innovation can still be bought in stores in Switzerland and France.
Good news for Migros: After the successful launch of their Coffee B’s own brand in September, the product will also be available in Germany in the future. With Edeka, Germany’s largest retailer will be selling coffee balls from next April. Edeka operates 11,000 stores in Germany and employs 405,000 people.
“Germany offers another huge sales market and therefore a big sales potential – so for us the next logical step to spread the innovation,” says Frank Wilde, head of Coffee B. He adds: “We are very happy with Edeka’s commitment.”
Migros competes with Nespresso and Tassimo
“We see this as another indicator of how important Coffee-B’s mission is to the sustainable reduction of coffee capsule waste.” Other key markets in Germany are also planned. Until now, the coffee balls were available in Switzerland and France. In Switzerland, the most popular ball is lungo, in France espresso.
As Migros writes in its press release, the amount of waste caused by coffee capsules is around 100,000 tons per year. This can be achieved by eliminating aluminum or plastic capsules in fully compostable capsules Coffee B balls to avoid With a product made from pressed coffee powder, Migros becomes a competitor to the brands Nespresso, Dolce Gusto and Tassimo. Migros itself describes the product as ” the biggest innovation in the company’s history».
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