Billion-Business NFL Crosses Europe and Switzerland

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Superstar Quarterback Tom Brady is also a celebrity in Europe.

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American sports are currently conquering the traditional sports nation of Germany. Superstar Tom Brady (45) arrives in Munich on Sunday (3:30 p.m.). At Allianz Arena, his Tampa Bay Buccaneers will face the Seattle Seahawks. The 67,000 seats are sold out long ago. What’s more, the National Football League (NFL) was able to fill the stadium 45 times – the NFL received over 3 million ticket requests.

In Germany, there has been a real hype around American football in the last decade, which has now culminated in the first ever NFL game on German soil. Two American professional league games, which you can see on Sundays from 7pm to 2am on Pro 7 on free TV, have catapulted the sport into the mainstream: American football is now the second most popular (!) televised sport among 14-49 year olds in Germany. Before Formula 1, tennis, winter sports, and even after royal football.

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