An indignant influencer: Nestlé takes the majority in the company “Lion’s Cave” Ankerkraut

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Nestlé obtains the majority in the company “Lion’s Den” Ankerkraut

The food giant Nestlé takes over the majority of the start-up Ankerkraut The food giant Nestlé takes over the majority of the start-up Ankerkraut

The food giant Nestlé takes over the majority of the start-up Ankerkraut

Which: AFP/FABRICE COFFRINI

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The Hamburg company Ankerkraut was founded nine years ago. Today, the food giant Nestlé secures the majority of the spice trader. But there are criticisms on social networks.

Dhe food group Nestlé takes over the majority of the Hamburg spice trader Ankerkraut. Ankerkraut announced on Wednesday that it has taken over the shares of previous investors – EMZ Partners, Freigeist Capital and Knälmann Ventures – as well as part of the management shares, making it the majority shareholder of Ankerkraut GmbH. The company gave no figures.

According to the information, Ankerkraut will continue to be run as an independent company with its own brand, founders Anne and Stefan Lemcke will remain on board as shareholders and brand ambassadors. The same applies to managing directors Timo Haas and Alexander Schwoch, who continue to run the company as shareholders.

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Ankerkraut GmbH from southern Hamburg was founded in 2013 by Anne and Stefan Lemcke as a start-up. The company now employs more than 230 people and achieves double-digit sales in the order of one million.

Ankerkraut is best known for its appearance on the TV show “Die Höhle der Löwen” in 2016. According to its own statements, Ankerkraut now sells more than 500 spices and spice blends, sauces, teas and accessories.

The recovery does not only meet with approvals. The YouTuber and influencer “LeFloid” is disappointed with an Instagram post: “Since a cooperation with Nestlé is out of the question for us, we see no other option than to end the cooperation with Ankerkraut as soon as possible.”

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More Twitch streamers like Trilluxe and Shur Joka end the cooperation. Customers are also expressing their disappointment under the Instagram post “Ankerkraut”. Investor Frank Thelen, meanwhile, praised the founders of Ankerkraut on Instagram: “Wow, who would have thought that with your DHLL appearance?!? Now you’re a lion yourself and win Nestlé as a partner. from Ankerkraut.

Ankerkraut founders Anne and Stefan Lemcke have called for moderation after the controversial takeover of the majority of their spice business by food company Nestlé. “As a brand, we stand for very special customer proximity and a close exchange with our fans from the start,” the founding couple of the German press agency said on Thursday. This is why Ankerkraut does not close itself to the debate. “What we don’t accept is hate on the internet and insults against people who work at Ankerkraut,” they stressed. They conceded that the criticism, which spread mainly through social networks, did not leave them and the employees indifferent.

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